Service Market Unit

The scope of activities undertaken in the Unit:
• carrying out scientific and research work;
• carrying out expertises and opinions;
• popularisation of results of research and analyses (publishing and providing interviews);
• consultancy for regulative institutions;
• consultancy for other scientific and research centres and high schools.

The specific research problems worked out by the Unit employees include:
• impact of the service sector on the process of socioeconomic development;
• regulative determinants of development of the service sector and effects thereof;
• evaluation of the condition, directions of development and competitiveness of the service sector;
• processes of concentration and integration in the service sector, with a particular consideration of the trade sphere;
• franchising as a form of cooperation of service providing companies;
• changes taking place in the subject structure of service branches, also in the territorial profile;
• cause and effect analysis of phenomena occurring in the selected service markets;
• internationalisation of service companies;
• share of trade and service enterprises in development of local markets;
• marketing tools and activities at trade and service enterprises;
• changes in channels of distribution of consumer goods and services.