Consumption Unit

The Unit carries out scientific and research work in the field of:
• differences and changes in consumption and its determinants in the macro- and microeconomic scale (in the regional profile, in various groups of households, etc.);
• comparisons of consumption and its determinants in Poland and the European Union countries;
• analyses of consumption as a factor of growth of innovativeness in the economy;
• analyses of the living standards and conditions of various groups of households;
• analyses of the consumers' purchasing attitudes, behaviour and preferences;
• multidimensional analyses leading to separation of market segments and consumer types;
• analyses of the young consumer market;
• recognition of the globalisation phenomena in the selected market segments;
• consumer rights and interests protection;
• psychological aspects of advertising and other forms of promotion;
• analyses of the branch markets;
• working out methods of market research.